MEMBER FEATURED FAVORITES
Recommendation submitted by John Eaton
This is an opportunity for members to inspire, engage, and learn from one another through thoughtful recommendations of books, articles, podcast episodes, and TEDTalk videos.
W.P. Carey OBSA rolls out the recommendations from one member bi-weekly. These will be posted to LinkedIn, Instagram, Slack and the W.P. Carey OBSA website.
WHY WE BUY: THE SCIENCE BEHIND SHOPPING (UPDATED AND REVISED)
By: Paco Underhil
Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture—full of fresh observations and important lessons from the cutting edge of retail such as Internet behemoths Amazon and iTunes as well as the globalization of retail in the world’s emerging markets.
HOW GREAT LEADERS INSPIRE ACTION
A simple but powerful model for how leaders inspire action, starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers -- and as a counterpoint Tivo, which (until a recent court victory that tripled its stock price) appeared to be struggling.
"IT'S WHAT YOU LEARN AFTER YOU KNOW IT ALL THAT COUNTS"
- John Wooden
RECOMMENDATIONS
Your recommendation should include the following business or school related features:
A written piece (article, blog post, book, etc.)
A media piece (vlog post, podcast episode, TEDTalks episode, etc.)
A quote (motivational/inspirational, business or school related)
Note: Each form you complete (all three recommendations), you will receive 3 credits to count towards your member credit hours.
